Self: 100% cottonRib: 95% cotton 5% elastane. Front cut-out detail. Patch accent. Banded ribbed edges. FENR-WO14. 57583402. Wanting to take Puma someplace new, Creative Director Rihanna takes designs to a sportier feel with influences from her love of music, fashion, and Japanese street style. Creating Fenty by Puma, the collection includes a wide variety of accessories, apparel, and footwear. A line that the artist herself defines as unpredictable and unexpected.